The code on the sticker is not a product run time key. It is a serial number that OEMs like Dell used to track shipments of systems with a Windows operating system. That key will not work as a product key for Windows IoT Enterprise LTSC.
You have two choices, go back to Dell and ask them for recovery media to re-install the original image, or go to a Microsoft distributor and get your own key for your custom image.
Windows 11 IoT Enterprise LTSC 24H2 is intended for those OEMs building dedicated devices like ATM machines, medical devices, industrial controls digital displays, etc. Thin Clients are odd devices category but fit under the definition.
What are you trying to do? Are you creating a custom image for one device? Or are you going to buy a bunch of Dell 3000s to put a custom image on?