Confirming business identity to meet advertising transparency and compliance standards
The account is blocked because Microsoft Advertising detected a security or policy issue, or the advertiser identity verification (AIV) failed and the appeal has already been submitted.
When AIV fails and an appeal is submitted:
- Only three AIV attempts are allowed.
- Once an appeal is submitted, no new AIV attempt can be made until the appeal is reviewed.
- Appeals typically take 7–10 business days to review.
- Only one appeal can be submitted, so no further self-service appeal is available after that.
To move forward, use the supported human channels:
- Check AIV status and appeal state
- From the left navigation, hover over Settings and select Account verifications.
- If the AIV status shows as failed and a blue appeal message or link is still present, follow that link to confirm the appeal was submitted.
- If the account is blocked for policy/security reasons
- The message “Your access to Microsoft Advertising is currently blocked. We have detected unusual activity in your account…” indicates a suspension for security or policy reasons.
- In that case, review possible policy violations and submit an appeal via the portal if available, or proceed to Support.
- Contact Microsoft Advertising Support for human intervention
- If the appeal has already been submitted and there is no further option in the portal, contact Support and provide:
- The Microsoft Advertising account ID.
- Confirmation that an AIV appeal with business documents has already been submitted.
- Any relevant details about the campaign and business to help the support agent review the block.
- Support or an account manager is the escalation path when self-service options are exhausted.
- If the appeal has already been submitted and there is no further option in the portal, contact Support and provide:
Until the appeal review or support case is completed, no additional AIV attempts or self-service unblocks are available.
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